Will Ulbricht
Creative Director at Razorfish
Portland, United States
TitleWhy We're Here
Agency
Campaign Madden NFL '08 - EA Sports
Advertiser Electronic Arts Inc.
Brand EA Sports
PostedAugust 2007
Product Madden NFL '08
Business Sector Video Games/Consoles
Tagline It's in the game.
Story This new spot serves as the anthem for the whole Madden 08 campaign. A montage of footage shows everyday fans playing Madden across home and office; grown men and children alike getting fired up by its game play, and the camaraderie born out of hours playing Madden with your friends. All this imagery reinforces the voice of Madden fans speaking directly to fellow Madden fans, as well as inviting new fans to join in on the excitement surrounding the upcoming release of the game.
Problem To create momentum and connect to the core Madden culture while creating a high level of excitement around the launch of Madden 08.
Media Type Television & Cinema
Length
Market United States
Post Production
Audio Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Director
Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Executive Agency Producer
Production Company
Director
Editor
Director of Photography (DOP)
Music Company / Composer

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