Title | Bud Light Party: Food Truck |
Agency | Wieden + Kennedy |
Campaign | Bud Light Party |
Advertiser | AB Inbev |
Brand | Bud Light |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | Beers, Ciders, Lagers |
Story | Butter Music + Sound joins forces with W+K New York and Caviar LA directors Neal Brennan and Evan Goldberg to visualize America’s diversity through the eclectic range of culinary options at our fingertips in the new :30 “Bud Light Party: Food Truck” for Bud Light that debuted on last night’s Oscars. In the spot, Bud Light Party political candidates Amy Schumer and Seth Rogen are joined by actor and “Super-delegate” Michael Peña in exploring America’s diversity through a “Korean taco of togetherness,” an “everything bagel of unity,” a “gumbo of coexistence” and more, until the spokespeople simply cannot handle any more melting pot references – or food in their stomachs. The spot was a relevant and timely addition with the diversity discussion surrounding this year’s all-white class of Oscar nominees. About Butter Music + SoundButter Music and Sound is a creative sonic collective committed to maximizing the impact and effectiveness of music and sound design for moving pictures and environments. |
Media Type | Television |
Length | |
Music | Butter Music & Sound |
Executive Creative Director | Karl Lieberman |
Executive Creative Director | Colleen DeCourcy |
Creative Director | Stuart Jennings |
Creative Director | Gary Van Dzura |
Copywriter | Howard Finkelstein |
Art Director | Grant Mason |
Production Company Producer | Alison Hill |
Production Company Producer | Lisa Delonay |
Strategist | Nick Docherty |
Account Manager | Brandon Pracht |
Account Manager | Price Manford |
Account Manager | Kyle Glackin |
Business Affairs | Sara Jagielski |
Business Affairs | Justine Lowe |
Business Affairs | Carolina Hernandez |
Production | Caviar |
Director | Neal Brennan |
Director | Evan Goldberg |
Executive Producer | Michael Sagol |
Executive Producer | Jasper Thomlinson |
Production Company Producer | BP Cooper |
Director of Photography (DOP) | Jeff Cronenweth |
Executive Producer | Ian Jeffreys |
Production Company Producer | Ryan Faucett |
Music Composer | Joel Dean |
Creative Director | Joel Dean |
Chief Creative Officer | Andrew Sherman |