| Title | Bedside Table |
| Agency | Conill |
| Campaign | Miami Short Film Festival |
| Advertiser | Miami Short Film Festival |
| Brand | Miami Short Film Festival |
| Date of First Broadcast/Publication | 2011 / 11 |
| Business Sector | Trade Shows, Events & Festivals |
| Story | The challenge for a short film festival is to attract people who are not interested in this particular short format. The solution we offered to our client was to show the audience how a short situation could be better than a long one.The target we were trying to reach was young adults with a curiosity for arts and culture. They live in Miami because they like a city that offers them lots of fun and party. So the idea we came up with was to show them that in Miami their life is closer to a short film than it is to a feature. The situation in the execution is edgy and simple, and has a strong end, just like a short film. This piece was part of a campaign that also included two suitable to air TV spots. |
| Media Type | Television |
| Director | Francisco Pugliese |
| Director | Pablo Buffagni |
| Art Director | Carlos Godinez |
| Art Director | Rony Cinco |
| Art Director | Tony Rhi |
| Art Director | Matias Aubi |
| Copywriter | Federico Hauri |
| Copywriter | Karen Acevedo |
| Copywriter | Hernan Bacci |
| Copywriter | Ariel Dress |
| Associate Creative Director | Ana Testa |
| Creative Director | Rafael Ramirez |
| Chief Creative Officer | Pablo Buffagni |
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