Title | A small Army |
Agency | Saatchi & Saatchi |
Campaign | A small Army |
Advertiser | Norrmejerier |
Brand | Verum |
Posted | February 2008 |
Product | Health Yoghurt |
Business Sector | Dairy Products & Eggs |
Story | Verum consists of 100 billion good bacterias that are good for you. A whole army fights for good in your stomach. |
Philosophy | Creatively animate the bacterias and make the market get to know the brand as a Verum army for health. |
Problem | Let the market know that Verum has highest concentration of good bacteria of any product on the market. |
Result | Don't know yet but the tv-ad was very well received and sales increased noticeable. The print is made to support the tv-ad. |
Media Type | Magazine |
Market | Sweden |
Photographer | Alexander Crispin |
Art Director | Lisa Engardt |
Copywriter | amalia pitsiava |
Post Production | Kaktus Film |