amalia pitsiava
Senior copywriter at Saatchi & Saatchi
Stockholm, Sweden, Sweden
TitleA small Army
Agency
Campaign A small Army
Advertiser Norrmejerier
Brand Verum
PostedFebruary 2008
Product Health Yoghurt
Business Sector Dairy Products & Eggs
Story Verum consists of 100 billion good bacterias that are good for you. A whole army fights for good in your stomach.
Philosophy Creatively animate the bacterias and make the market get to know the brand as a Verum army for health.
Problem Let the market know that Verum has highest concentration of good bacteria of any product on the market.
Result Don't know yet but the tv-ad was very well received and sales increased noticeable. The print is made to support the tv-ad.
Media Type Magazine
Market Sweden
Photographer
Art Director
Copywriter
Post Production

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started