Camilla Akrans
Photographer at BETC Paris
Paris, France
TitleHeel (French)
Title (original language)Le Talon
Agency
Campaign 2008 Corporate Campaign - Air France
Advertiser Air France
Brand Air France
Date of First Broadcast/Publication
Tagline Making the sky the best places on Earth
Tagline (original language) Faire du ciel le plus bel endroit de la terre
Story The aircraft’s trajectory, symbolised by a white line, fuses with an aspect of the passenger’s appearance such as a stiletto heel (for First class), the lace from a corset or a lock of hair (for l’Espace Affaires – Business Class).
Story (original language) Le symbole de la ligne aérienne vient se confondre avec un élément propre au passager, par exemple, un talon aiguille (pour La Première), un lacet de corset ou une mèche de cheveux (pour l’Espace Affaires).<br> Ceci pour mettre en valeur l’expérience unique ressenti lors d’un voyage avec Air France.
Media Type Print
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Account Manager
Account Manager
Account Manager
Account Manager
Creative Director
Copywriter
Associate Art Director
Art Buyer
Print Producer
Production Company
Photographer
Agency Producer

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