Hälssen & Lyon - "LSTea"

Accenture Song (formerly Kolle Rebbe)

Accenture Song (formerly Kolle Rebbe) Hamburg, Germany

Awards

6066

Brand: Hälssen & Lyon
Country: Germany

Advertiser: Hälssen & Lyon

Title	LSTea
Agency	Accenture Song (formerly Kolle Rebbe)
Campaign	LSTea
Advertiser	Hälssen & Lyon
Brand	Hälssen & Lyon
Date of First Broadcast/Publication	2015
Business Sector	Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Result	Fueled by the desire to demonstrate Hälsson & Lyon’s innovative approach to tea making, this traditional tea company decided to use the appeal of the forbidden to entice select business partners. They developed a very special, very colourful mailing: LSTea. Drawing on the iconic image of its hallucinogenic namesake, stimulating black tea and invigorating substances such as guarana were finely pressed into thin sheets and lovingly adorned with brightly coloured, psychedelic, hand-drawn artwork by six artists from around the world who had been given complete creative freedom. They were only required to use tea as inspiration and fit in the illustrations the title LSTea. Business clients and partners were duly impressed by the innovative design of the product, as it demonstrated the company’s creative thinking. Design-oriented bloggers also discovered the limited edition trip in a cup, introducing a new, young target group to Hälsson and Lyon.
Media Type	Print
Account Manager	Isabell Wust
Executive Creative Director	Sascha Hanke
Group Creative Director	Heiko Schmidt
Copywriter	Susanne Härtwig
Art Director	Moritz Hake
Production Company	Die Schokoladen
Production Company	AMOS
Production Company	Buchbinderei Zwang
Illustrator	Drew Millard
Illustrator	Andrew Archer
Illustrator	Adam Pobiak
Illustrator	Mathis Rebowski
Illustrator	Eugenia Loli
Illustrator	Tyler Spangler
Photographer	Dirk Weyer
Production Manager	Martin Luhe
Print Company	RTS Scholz
Art Buying	Katrin Grun