IRC - "Head In Sand"

Draftfcb

Draftfcb New York, United States

3014

Title	Head In Sand
Agency	Draftfcb
Campaign	Head In Sand
Advertiser	The International Rescue Committee
Brand	IRC
Posted	June 2007
Business Sector	Charities, Foundations, Volunteers
Story	Very simple signs were made and placed into the sand in various public areas playgrounds, golf courses and beaches. With minimal budget we had to get the message in peoples faces in a simple and cost effective way, whilst still ensuring impact. They convey the message that you either hide from the truth of what is really going on in the world, or you do something by logging on to the IRC site and becoming informed. Unlike many similar messages, this one is not asking for donations. It is challenging you to not hide from reality, but to find out what is happening. To make people stop and think. To make them question themselves and ask What is happening in Darfur? To drive them to the site to find out more. The uniqueness of the placement was guaranteed to get attention.
Media Type	Print
Market	United States
Other	Christoph Becker
Executive Creative Director	Rodd Chant
Copywriter	Rodd Chant
Art Director	Noah Davis