Mercedes-Benz - "Chasing"

Contrapunto BBDO Barcelona

Contrapunto BBDO Barcelona Barcelona, Spain

4183

Title	Chasing
Agency	Contrapunto BBDO Barcelona
Campaign	Chasing
Advertiser	DaimlerChrysler
Brand	Mercedes-Benz
Posted	July 2007
Product	Clase A
Business Sector	Cars
Tagline	Who's chasing who?
Story	Portrait of an obsession Hugo Menduiña signs this advert for Mercedes where obsession disguises itself as paranoia. Using just one day for the shooting, the director has managed to build a true film noir story with a wise use of the codes that define this genre. Expressionist photography, ellipses full of sense and a tension loaded music serve all together to communicate a concept from Contrapunto agency inspired in psychological thrillers. A black car chasing the protagonist and alarming encounters in a parking create an atmosphere full of distress and paranoia. Only at the end the voice in off from an unknown character allow us to solve the puzzle... and no, this time the butler is not guilty. The production company Agosto presents us a thrilling story with an amazing plot twist... Whos chasing who?
Media Type	Television
Length	50 seconds
Market	Spain
Creative Director	Jaime Chavarri
Agency Producer	Javier Díaz
Art Director	Clara Hernández
Director	Hugo Menduiña
Production Company Producer	Rafa Montilla
Director of Photography (DOP)	Santi Peyrona
Production Company	Agosto
Post Production	Infinia
Music Company / Composer	Dr. Alick