| Title | Position |
| Agency | Brown Parker & DeMarinis Advertising |
| Campaign | Position |
| Advertiser | Baptist Health South Florida |
| Brand | Baptist Health South Florida |
| Posted | May 2007 |
| Product | Nurse Recruitment |
| Business Sector | Health & Pharmaceutical Products |
| Tagline | Position: Confidante. Healer. Hero. Nurse. |
| Philosophy | Show the community at large and the nurses living in it the high esteem in which nurses are held at Baptist by featuring their nurses as everyday heroes in print ads, on buses, in movie theatres, on TV, and on radio. |
| Problem | In one campaign, brand Baptist Health as the leading healthcare provider in South Florida and recruit 50 new nurses in 3 months. |
| Media Type | |
| Market | United States |
| Account Executive | Jason Brown |
| Creative Director | Vincent DeMarinis |
| Photographer | Red Morgan |
| Creative Director | Ward Parker |
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- BRAND:
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- AGENCY:
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Hero
- BRAND:
- Baptist Health South Florida
- AGENCY:
- Brown Parker & DeMarinis Advertising