| Title | Frank Pope |
| Agency | Brown Parker & DeMarinis Advertising |
| Campaign | Frank Pope |
| Advertiser | Baptist Health South Florida |
| Brand | Baptist Cardiac & Vascular Institute |
| Posted | May 2007 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Tagline | His aortic aneurysm could have killed him. Ten days later, he was back playing golf. |
| Philosophy | Using real patients, air unscripted TV commercials of success stories. Back up campaign with print ads featuring technology and doctors. |
| Problem | Convey to the public the importance of choosing the right healthcare provider for their heart and vascular ailment. |
| Media Type | |
| Market | United States |
| Account Director | Jason Brown |
| Creative Director | Ward Parker |
| Photographer | Eddy Perez |
| Creative Director | Vincent DeMarinis |