Title | Hard Day |
Agency | Wieden + Kennedy |
Campaign | Tiger Woods PGA Tour 09 - EA Sports |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | September 2008 |
Product | Tiger Woods PGA Tour '09 |
Business Sector | Video Games/Consoles |
Tagline | EVERYONE PLAYS |
Story | To create excitement around the launch of Tiger Woods PGA Tour 09 and establish the game as the top title within the sports video game category. As a response to a fan video from Tiger Woods PGA Tour 08, Tiger Woods demonstrates that the glitch Levinator25 thought he found in the game, is not a glitch at all. |
Media Type | Television |
Length | |
Market | United States |
Post Production | Joint Editorial House |
Editing Company | Methodstudios |
Creative Director | Jed Alger |
Creative Director | Aaron Allen |
Agency Producer | Jeff Selis |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Agency Producer | Monica Ranes |
Account Executive | Philip Kirsch |
Copywriter | Caleb Jensen |
Art Director | Taylor Twist |
Account Executive | Jordan Delapoer |
Account Executive | Andrew Walenga |
Account Executive | Andrew Schafer |
Director | Errol Morris |
Executive Producer | Lizzie Schwartz |
Executive Producer | Robbie Fernandez |
Production Company Producer | Julie Ahlberg |
Editor | Peter Wiedensmith |
Audio Post Production | Lime Studios |
Sound Design Company | Charlie Keating |
Editor | Mark Dennison |