| Title | Fable (60 sec) |
| Agency | Merkley+Partners |
| Campaign | The Big Race |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Date of First Broadcast/Publication | 2015 / 1 |
| Business Sector | Sport Cars |
| Story | The storybook legend of two woodland creatures racing for forest dominance gets a fresh, modern spin thanks to a special guest appearance by the 2016 Mercedes-AMG GT S, the all-new high performance sports car built by Mercedes-AMG engineers to take on all challengers. It's a fun, thrilling, action-packed tale featuring a hare, a tortoise and 503 horses. Visit http://www.BigRace.com to learn more about #TheBigRace between the Tortoise and the Hare, brought to you by Mercedes-Benz. |
| Media Type | Television |
| Length | |
| More Information | www.bigrace.com |
| Production Company | Ridley Scott Creative Group |
| Special Effects / VFX | MPC NY |
| Creative Director | Chris Landi |
| Copywriter | Chris Landi |
| Art Director | Kirk Mosel |
| Agency Producer | Alex Kobak |
| Director | Robert Stromberg |
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