| Title | Peace, Love & Storage |
| Agency | Mother London |
| Campaign | The Wonderful Everyday |
| Advertiser | IKEA |
| Brand | Ikea |
| Date of First Broadcast/Publication | 2011 / 4 |
| Business Sector | Drugstores, Specialty Stores |
| Tagline | Happy Inside |
| Story | A TV advert shot in front of a live audience, featuring four stand-up comics, two men and two women, debating who the messier sex is. IKEA’s strategy is based on the fact that domestic clutter leads to arguments around whose fault it is, which leads to an unhappy home. IKEA wants to prove that many of these arguments could be avoided if only people had better storage. The advert shows that IKEA has the storage solutions to solve any problem, be it a lack of space, poor organisation or just plain clutter. |
| Problem | Prompt more people to buy storage products by making them realise how important good storage is |
| Media Type | Television |
| Production Company | Another Film Company |
| Advertising Manager | Anna Crona |
| Director | Nick Jones |
| Producer | Sue Caldwell |
| Editor | Tim Hardy |
| Editing Company | Stich |
| Editing Company | The Mill London |
| Director of Photography (DOP) | Brett Turnbull |
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