| Title | #LookUp |
| Agency | Net#work BBDO |
| Campaign | #LookUp |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Cars |
| Philosophy | We had to introduce the exhilaration and wonder of the drive in a Mercedes-Benz C-Class Cabriolet. This is an experience that can’t easily be described, and has to be felt to fully understand.That’s why we created an immersive Virtual Reality experience. We went to the experts in wonder, children, to get the inspiration for the VR piece. Unlike adults, who’ve lost their sense of wonder, children are able to fully experience the sensory pleasure a ride in a cabriolet gives. We took them for a drive and asked them to describe it to us. We used what they told us to create a fantasy drive, where adult senses are delighted and re-awakened. |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Brad Reilly |
| Art Director | Juliet Honey |
| Copywriter | Annette De Klerk |
| Chief Creative Officer | Mike Schalit |
| Strategist | Michael Blunden |
| Producer | Loli Bishop |
| Project Director | Neray Naicker |
| Production Company | Sinister Studios |
| Post Producer | Dries Uys |
More Work
SEE ALLMade to Change
- BRAND:
- NEOM
- AGENCY:
- McCann London
Nothing’s Too Hot for Hunter’s
- BRAND:
- Hunter's
- AGENCY:
- Net#work BBDO
Return to Chapman's Peak
- BRAND:
- Mercedes-Benz
- AGENCY:
- Net#work BBDO
Vagina Varsity
- BRAND:
- Libresse Pantyliners
- AGENCY:
- Net#work BBDO
#LookUp 2
- BRAND:
- Mercedes-Benz
- AGENCY:
- Net#work BBDO
Virgin Money Insurance's Not like Insurance
- BRAND:
- Virgin Money
- AGENCY:
- Net#work BBDO
Power to the People
- BRAND:
- Nedbank
- AGENCY:
- Network BBDO
Tami Chambers Turns The Page
- BRAND:
- Cell C
- AGENCY:
- Network BBDO
Kings & Queens
- BRAND:
- Childline
- AGENCY:
- Network BBDO