Erin Squires
Toronto, Canada
TitleOceans Rising
Agency
Campaign Save your Climate - WWF
Advertiser WWF
Brand WWF
PostedMay 2007
Product Corporate
Business Sector Environmental & Animal Issues
Tagline Ocean levels are rising faster than ever.
Story The Oceans Rising billboard is part of a national (English-only) multi-media campaign. The objective of the mass media communication was twofold:
1. to continue to re-brand WWF-Canada to more accurately reflect their work as a global conservation organization and specifically raise awareness of their fight to solve global warming
2. generate revenue through the direct channels (ie. direct mail and online) by predisposing consumers to the message.
Media Type Television
Length
Market Canada
Art Director
Media Director
Creative Director
Copywriter
Associate Creative Director
Other
Assoc. Creative Director

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