International Red Cross day - "Pregnant"

DDB Oslo AS

DDB Oslo AS Oslo, Norway

4823

Title	Pregnant
Agency	DDB Oslo AS
Campaign	Red Cross May 8th Campaign
Advertiser	Red Cross
Brand	International Red Cross day
Posted	June 2007
Product	There are rules to war (Humanitarian law)
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The ads are part of the Norwegian May 8th Campaign (The International Red Cross day) focusing on International Humanitarian Law and that there are rules to war.
Philosophy	Illustrate the brutality that women in War and Conflicts situations are subjected to.
Problem	To create awareness and public opinion about International Humanitarian Law and that the Red Cross has a mandate to ensure that the rules are held. This years campaign had a special focus on Women in War and Conflict situations. Rape is used as a weapon in war, and many women suffer in conflict situations not only by loosing a husband,father or son but by being abused themselves.
Result	3 700 people sent SMS in a 14 days period.
Media Type	Print
Market	Norway
Art Director	Joachim Bjørndahl
Account Director	Gjermund Stenberg Eriksen
Art Director	Tone Garmann
Copywriter	Kenneth Lamond Johansen
Photographer	Sebastian Ludvigsen
Other	Hanne Bismo Steen
Mac Operator	Stephan Von Samson
Photographer	Simon Watson