Toni Moreno
Executive Producer at Agosto films
Barcelona, Spain
TitleDaltonic
Agency
Campaign Daltonic
Advertiser Volkswagen
Brand Volkswagen
PostedJune 2007
Product Golf
Business Sector Cars
Tagline Who cares about martians.
Story Red Martians on a yellow sky.

New Nacho Gayán’s advert for Golf shows how weird the world can be.

The DDB agency uses daltonism as an excuse to communicate a concept full of emotion. More than to rely on other people’s opinion, the most important thing is how we choose to look around us.

The photography of the spot produced by Agosto uses bizarre color shifts to insert us in a strange universe of green blood, red Martians and blue sunflowers. Everyday objects take this way a new aspect and we realize that even the most evident things can become relative.

Director Nacho Gayán uses surrealistic and conceptual humor to celebrate the triumph of passionate will against perception.
Media Type Television
Length
Market Spain
Music Company / Composer
Director
Art Director
Agency Producer
Production Company Producer
Other
Creative Director
Director of Photography (DOP)
Post Production
Production Company

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