Michele Mortara
Director at Armando Testa Group
Milano, Italy
TitleOn the Couch
Title (original language)Sul divano
Agency
Campaign On the Couch
Advertiser Heineken
Brand Birra Moretti Zero
Tagline 0% Alcohol, 100% beer
Story Originally it was a viral ad for HEINEKEN ITALIA, but it was so successful on the web that we have turned it in a TV commercial too. It will be featured in international television programs, such as "The World's Funniest Commercials" in the USA, and on the BBC's "Commercial Breakdown".
Philosophy Thanks to the use of non traditional media it was possible to really push the key benefit of the product (no alcohol) in a provocative way, uncommon to this sector.
Media Type Television
Length
Copywriter
Account Director
Other
Other
Account Executive
Other
Production Company Producer
Creative Director
Other
Director

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