Katherine Mainprize
Katherine Mainprize
Account Executive at McCann Manchester
Macclesfield, United Kingdom
Campaign Cancer Chancer
Advertiser Manchester verse Cancer Alliance
Brand Cancer Chancer
Product Awareness
Tagline Don't be a cancer chancer

The ads features a conversation between 2 illstrated characters. One is suffering a symptom of either lung or bowel cancer. The other character sharlpy tells his mate to go to the Doctors.


A distinctive, direct talking poster and ambient campaign featuring iconic figures graphically showing symptoms and talking about the actions needed.

Problem <p>Amongst older (45 - 70) people in poorer areas, there's a reluctance to spot a symptom of cancer and to do something about it re going to the Doctors. People either think they'll never get it, wouldn't want to know if they had it or that they couldn't be cured anyway.</p>
Result <p>16% spontaneous recall of cancer publicity in area over past month. 36% promted recall. 69% clamined that the ads would persuade people to go the their Doctors.</p>
Media Type Print
Art Director
Account Executive
Creative Director
Graphic Designer

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