Pau Gasol
Actor / Celebrity at Wieden + Kennedy
Portland, United States
TitleMomentum
Agency
Campaign Nike - Momentum
Advertiser Nike
Brand Nike
PostedMay 2007
Business Sector Leisure & Sport Equipment
Tagline Momentum
Story Film director Nacho Gayán, based in a concept from Villarrosàs agency, has made the debut of the new spot performed by Ronaldinho, Rafael Nadal, Pau Gasol, Fernando Torres and Sergio Ramos. Its title, “Momentum”, means Nike´s recognition to the optimum moment that spanish sport enjoys.

Drama, danger and challenge in a weird setting where only a few people can
enter... and, at the end the climax, a taunt:
¿Are you brave enough to be the next?

100 gipsy drummers get together with world class athletes in the new Nike’s
ad. The film introduces us into industrial settings and marginal stages to
view a tension charged fight. The atmosphere´s intensity grows at the
strong beat of the public clapping and the occasional defying shouts that
contenders address to each other.

Director Nacho Gayán goes underground to offer us a totally different look
of the sports world. Outside big stadium and crowds, the ultimate challenge
is to face your inner fears, gaining success and respect among equals.
Media Type Television & Cinema
Length
Market Spain
Copywriter
Director's Assistant
Agency Producer
Creative Director
Director
Production Company Producer
Liine Producer
Director of Photography (DOP)
Art Director
Creative Director
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity

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