| Title | Balloon |
| Agency | DDB Barcelona |
| Campaign | Balloon |
| Advertiser | Volkswagen |
| Brand | Volkswagen |
| Posted | June 2007 |
| Product | New Beetle |
| Business Sector | Cars |
| Tagline | Some people don't really want a car. |
| Story | A young man is walking around the city holdin something that seems a balloon. The people in the city look at him and finds the balloon incredible. In the middle of the spot, we discover what kind of balloon it is. |
| Philosophy | A good ad and some guerrilla marketing. |
| Problem | We want to introduce the new New Beetle again in the spanish market. And at the same time explain witha a big idea what does New Beetle mean and who is the real target. |
| Media Type | Television |
| Length | |
| Market | Spain |
| Music | Devendra Banhart |
| Production Company Producer | Luna Esquerdo |
| Account Director | Gorka Lozano |
| Agency Producer | Vicky Moñino |
| Director | Erik Morales |
| Copywriter | Isahac Oliver |
| Executive Creative Director | Jose Mª Roca de Vinyals |
| Art Director | Xavi Sitjar |
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