| Title | I Am The Shoot Button |
| Agency | Wieden + Kennedy |
| Campaign | NBA Draft - EA Sports |
| Advertiser | Electronic Arts Inc. |
| Brand | EA Sports |
| Posted | June 2007 |
| Product | NBA Live '08 |
| Business Sector | Video Games/Consoles |
| Tagline | How Does It Feel? |
| Story | Instructing his young protégé, Kevin Durant in a basketball dribbling exercise, Gilbert Arenas makes him recite key action buttons in NBA LIVE 08 while not breaking concentration. Arenas then asserts his dominance by saying only he can stop Durant (starring in his first TV commercial since turning pro). |
| Problem | To build anticipation of the launch of NBA Live 08 leading up to and during the 2007 NBA Draft. |
| Media Type | Television |
| Length | |
| Editing Company | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Marc D'Avignon |
| Art Director | Jayanta Jenkins |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Producer | Niki Polyocan |
| Assistant Producer | Fran O'Connor |
| Executive Producer | Jelly Helm |
| Executive Producer | Steve Luker |
| Executive Agency Producer | Ben Grylewicz |
| Production Company | MJZ |
| Sound Design Company | Amber Music |
| Music Company / Composer | Amber Music |
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