Title | Pierce DNA |
Agency | Wieden + Kennedy |
Campaign | DNA - EA Sports |
Advertiser | Electronic Arts Inc. |
Brand | EA Sports |
Posted | November 2007 |
Product | NBA Live '08 |
Business Sector | Video Games/Consoles |
Tagline | How Does It Feel? |
Story | NBA superstar Paul Pierce is made up of all the moves he makes. In this spot utilizing in-game footage and special effects, we see trails and PlayStation3 icons showing his every movement in detail. Basketball is truly part of Pauls DNA. |
Problem | To build anticipation of the launch of NBA Live 08 and emphasize how the newly-added Go To Move for each player puts control in the gamers hands. |
Media Type | Television |
Length | |
Creative Director | Jose Cabaco |
Creative Director | Tim Wolf |
Copywriter | Marc D'Avignon |
Account Director | Steve Barry |
Account Director | Victoria Krueger |
Executive Producer | Jelly Helm |
Executive Producer | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Art Director | Chris Thurman |
Agency Producer | Andy Murillo |
Production Company | Prologue Films |
Post Production | Prologue Films |
Audio Post Production | Lime Studios |
Director | Kyle Cooper |
Director | Jesse Jones |
Director | Danny Yount |
Sound Design Company | Beacon Street |
Music Company / Composer | Beacon Street |