| Title | Running |
| Agency | Wieden + Kennedy |
| Campaign | Nike Pro Cold - Dick's |
| Advertiser | DICK's Sporting Goods |
| Brand | Dick's |
| Posted | November 2007 |
| Product | Nike Pro Cold |
| Business Sector | Outdoor Sports & Athletics |
| Tagline | The Athletes Secret Weapon |
| Story | Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel. |
| Problem | Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dicks Sporting Goods as the destination for Nike Pro cold Weather apparel. |
| Media Type | Television |
| Length | |
| Production Company | Furlined |
| Post Production | Methodstudios |
| Creative Director | Tyler Whisnand |
| Creative Director | Mike McCommon |
| Copywriter | Craig Baldo |
| Copywriter | Nathan Goldberg |
| Associate Creative Director | Shannon McGlothin |
| Art Director | Jay Kamath |
| Account Director | Dianne Villarreal |
| Agency Producer | Jennifer Fiske |
| Executive Agency Producer | Ben Grylewicz |
| Director | Perlorian Brothers |
| Audio Post Production | Lime Studios |
More Work
SEE ALLWe Have Softball
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Bottled Courage (30 sec)
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Bottled Courage (60 sec)
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
No Excuses (60 sec)
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
No Excuses (30 sec)
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Soccer
- BRAND:
- Dick's
- AGENCY:
- Wieden + Kennedy
Football
- BRAND:
- Dick's
- AGENCY:
- Wieden + Kennedy
Soccer Shampoo
- BRAND:
- Nike Women
- AGENCY:
- Wieden + Kennedy
Jim Mike
- BRAND:
- Nike Women
- AGENCY:
- Wieden + Kennedy