Charal Snack - "Transformers (Frozen)"

Leo Burnett Paris

Leo Burnett Paris Paris, France

7558

Brand: Charal Snack
Country: France

Advertiser: Charal

Title	Transformers (Frozen)
Title (original language)	Transformers (Surgelé)
Agency	Leo Burnett Paris
Campaign	Transformers - Charal
Advertiser	Charal
Brand	Charal Snack
Date of First Broadcast/Publication	2007 / 6
Product	Frozen Burger
Product (original language)	Burger surgelé
Business Sector	Frozen Meat, Sausages
Story	Barmy humor and out of sequence are the catchwords of this campaign. Have been directed Teens "Transformer" who have not hesitated to robotize themselves totally to reach to devour Charal's cheesburger.
Story (original language)	Humour loufoque et décalage sont les maître mots de cette campagne. Elle met en scène des ados "transformers" qui n'ont pas hésité à se robotiser totalement pour pouvoir dévorer les cheeseburgers Charal.
Philosophy	The agency is surfing on current events in order to take advantages of the release of the Michael Bay's movie:"Transformers". Obviously, this is a parody. The films have been realized without any special effect, far from any extraordinary technologies and most of all, without taking it seriously !
Philosophy (original language)	L'agence rebondit sur l'actualité en profitant de la sortie en salle du film de Michael Bay:"Transformers". Mais évidemment, il s'agit ici d'une parodie. En effet les films ont été réalisés sans le moindre trucage, sans effets spéciaux, loin de toute prouesse technologique et surtout sans se prendre au sérieux !
Problem	Well known for its excellent meat quality, the brand Charal want to to inform the public a little more about his range of product.In This new campaign, it's the range "Charal Snack" which is enlightenned.
Problem (original language)	Bien connue pour l'excellence de sa viande, la marque Charal souhaite aujourd'hui en faire découvrir un peu plus sur son étendue de gamme. Dans sa nouvelle campagne, c'est la gamme "Charal Snack" qui est mise en scène.
Media Type	Television
Length	30 seconds
Market	France
Advertiser's Supervisor	Jean Chavel
Advertiser's Supervisor	André Coutard
Advertiser's Supervisor	Caroline Trocherie
Advertiser's Supervisor	Frédérique Fillon
Advertiser's Supervisor	Stéphanie Bérard
Account Supervisor	Anne-Sophie Boyelle
Account Manager	laeticia Rosez
Creative Director	Stephan Ferens
Art Director	Edouard Capelle
Copywriter	Edouard Capelle
Art Director	stephane santana
Copywriter	stephane santana
Agency Producer	Damien Fournier Perret
Director	Henry Littlechild
Sound Producer	Jeanne Boris
Sound Production	WAM
Cameraman	David Luther