Aymeric de Vigan
Advertising Manager at Renault
Paris, France
TitleNew Twingo 99% Different
Title (original language)Nouvelle Twingo 99% différente
Agency
Campaign New Twingo 99% Different - Renault
Advertiser Renault
Brand Renault
Product Twingo
Product (original language) Twingo
Story Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space.
Story (original language) Le test d'agilité est donc mené autour de 2 cones
Philosophy The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious"
Philosophy (original language) L'idée directrice du film: la nouvelle Twingo est mise à l'epreuve des test de "torture" de façon à prouver ses qualités en tant que voiture de ville, conçernant sa tenue de route, son dynamisme et sa modernité. Mais bien sûr, Twingo ne serait pas Twingo si ce test de "torture" n'était pas quelque peu "bizarroïde", de façon à pouvoir preserver son esprit originelle
Problem The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men.
Problem (original language) La nouvelle Twingo a été créée dans le but de revolutionner le secteur mercantile de "la petite voiture". Tendance, tonic, sur ce petit secteur automobile ( Aygo, 107, C1), la Twingo impose un élan de serieux et élargit le public ciblé. Twingo ne cible donc plus seulement les femmes mais aussi les jeunes hommes.
Media Type Television & Cinema
Length
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Executive Creative Director
Creative Director
Account Manager
Account Manager
Account Manager
Account Manager
Other
Copywriter
Copywriter
Producer
Producer
Sound Producer
Director
Production Company
Post Production
Post Production

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