About me
Delivering equal emphasis on strategy and creative takes a unique leader?a person who can
pull together left-brained, research-focused, number crunchers and right-brained, free-spirited
creatives to develop an effective marketing plan. Brenda provides that leadership, artfully
orchestrating the team to create great advertising. An agency background in both creative
(copywriting) and account service gives Brenda understanding on how the various marketing
disciplines can collaborate to create stellar advertising campaigns, but Brenda says her
marketing experience on the client-side for First Union, Central Fidelity Bank and United
Way, has also provided valuable perspective on what really matters to clients. Working with
Creative Alliance in Kentucky, Brenda established her ability to manage account teams:
performing at 500 percent above goal on a statewide enrollment campaignfor Blue Cross Blue
Shield of Kentucky, launching Acordia?s insurance broker brand, successfully repositioning
three hospitals and nine product lines for Alliant Health Systems, and significantly increasing
Kentucky Tourism?s return on investment through promotional marketing strategies. Brenda?s
leadership has also been key to some of Hauser Group?s most successful campaigns for
Imperial Sugar and Dixie Crystals brands, Savannah Electric, The Coastal Bank, Summit Cancer
Care, Telfair Museum, Steel Homes, Inc. and Wild American Shrimp.