Fabien Moreira
Copywriting at CLM BBDO
Boulogne Billancourt, France
TitleEve's Temptation
Title (original language)La tentation d’Eve
Agency
Campaign Eve's Temptation
Advertiser Mars, Inc.
Brand Mars
Date of First Broadcast/Publication 2008 / 3
Product Delight de Mars
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline The crispiest temptation
Tagline (original language) La plus croustillante des tentations
Story (original language) La tentation d’un Delight de Mars est si grande qu’Eve en oublie la pomme de l’arbre de la connaissance, revisitée en pomme d’amour, afin de respecter le contexte nutritionnel actuel.
Media Type Television
Length
Market Europe, France
Production Company
Sound
Music
Music
Music
Post Production
Agency Producer
Director
Art Director
Copywriter
Creative Director
Account Manager
Account Manager
Advertising Manager
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