| Title | Fiesta Bowl |
| Agency | Wieden + Kennedy |
| Campaign | NCAA Football '08 - EA Sports |
| Advertiser | Electronic Arts Inc. |
| Brand | EA Sports |
| Posted | July 2007 |
| Product | NCAA Football '08 |
| Business Sector | Video Games/Consoles |
| Tagline | How Does It Feel? |
| Story | Shot entirely using NCAA Football 08 game footage, this spot changes the history of the final play of the epic 2007 Fiesta Bowl match-up between the heavily favored Oklahoma Sooners and underdog Boise State Broncos. Similar to the real game, Boise State attempts the Statue of Liberty play on the game winning 2 point conversion attempt. This time, though, an Oklahoma linebacker stuffs the Broncos running back just short of the end zone. |
| Problem | To create excitement around the launch of NCAA Football '08 and allow college football fans to interact more deeply than ever with their favorite teams. |
| Media Type | Television |
| Length | |
| Music Company / Composer | Extreme Music |
| Sound Design Company | Joint Editorial House |
| Creative Director | Jose Cabaco |
| Creative Director | Tim Wolf |
| Copywriter | Clarence Ford |
| Art Director | Sean Donnell |
| Account Director | Steve Barry |
| Account Director | Victoria Krueger |
| Agency Producer | Endy Hedman |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Executive Agency Producer | Ben Grylewicz |
| Production Company | Form |
| Director | Jesse Dylan |
| Music Company / Composer | MoPhonics |
More Work
SEE ALLRed River
- BRAND:
- EA Sports
- AGENCY:
- Wieden + Kennedy
Rose Bowl
- BRAND:
- EA Sports
- AGENCY:
- Wieden + Kennedy