Title | Kaleidoscope |
Agency | McKinney |
Campaign | Color Chips |
Advertiser | The Sherwin-Williams Company |
Brand | Sherwin-Williams |
Date of First Broadcast/Publication | 2014 / 3 |
Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
Tagline | Where will color take you? |
Story | This 30-second spot takes viewers on a trip, of sorts. It's yet another iteration of the successful "Color Chips" campaign — a four-time Effie finalist and two-time winner. The abstract narrative quickly draws your attention and bends your imagination. The possibilities of color do, indeed, seem endless. And once again, the music is quite catchy. |
Media Type | Television |
Length | |
Chief Creative Officer | Jonathan Cude |
Group Creative Director | Ellen Steinberg |
Art Director | J.D. Humphreys |
Copywriter | Leslie Gray |
Executive Producer | Josh Eggleston |
Production Company | Buck |
Music | Beacon Street |