Title | Safari |
Agency | McKinney |
Campaign | Go & Smell the Roses |
Advertiser | Travelocity.com LP |
Brand | Travelocity |
Date of First Broadcast/Publication | 2014 / 3 |
Business Sector | Transport, Travel and Tourism |
Tagline | Go & Smell the Roses |
Story | "Go & Smell the Roses" is more than a tagline in an advertising campaign. It’s a rally cry. With this new campaign we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses. |
Media Type | Television |
Length | |
Chief Creative Officer | Jonathan Cude |
Group Creative Director | Philip Marchington |
Art Director | Matt Trego |
Art Director | Meg Sewell |
Copywriter | Stevie Archer |
Copywriter | Chris Hancock |
Executive Producer | Josh Eggleston |
Production Company | Reset |
Director | Vesa Manninen |