Eric Baldwin

Eric Baldwin

Creative Director at Wieden + Kennedy

Portland, United States

My Latest Work


I'm originally from the St. Louis area and began my career there as a graphic designer, working for several small design firms.

In 2003 I moved to San Francisco to work as a designer and art director at Butler, Shine, Stern & Partners. After running the design department at BSSP, I made the jump to Wieden+Kennedy in 2006 as an art director and produced award-winning work for, Target and Old Spice. In 2009 I became a creative director, running the Old Spice, Electronic Arts and P&G accounts before transitioning to Levi’s.

I have won a variety of awards, including the 2010 Emmy for Outstanding Commercial for Old Spice’s “The Man Your Man Could Smell Like”; broadcast and digital Grand Prix awards at Cannes; the One Show Best of Show along with multiple Gold, Silver and Bronze awards; D&AD Black Pencils; the ADDY Awards Best of Show; and multiple Effies.

I currently serve as Creative Director on Kentucky Fried Chicken and W+K's creative technology group, the Lodge.

People I worked with

Mark Fitzloff
Executive Creative Director
Biscuit Filmworks USA
Jason Bagley
Chief Creative Officer
Susan Hoffman
Executive Creative Director
Biscuit Filmworks USA
Ben Grylewicz
Executive Producer
Whitehouse Post
Craig Allen
Agency Producer
The Ebeling Group


templin brink
2003 - 2006 (3 years)

Design Director

Butler, Shine, Stern & Partners
March 2003 - March 2006 (3 years)
Design Director, Art Director and Designer

Art Director

August 2002 - March 2003 (7 months)

Graphic Designer

Phoenix Creative
March 1999 - July 2002 (3 years 4 months)


Geffen Records
1998 (1 year)


BFA, graphic design

University of Central Missouri
1995 - 1998 (3 years)

graphic design

St. Louis Community College
1994 - 1995 (1 year)

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