| Title | Duty Calls |
| Agency | Wieden + Kennedy |
| Campaign | Duty Calls |
| Advertiser | Electronic Arts Inc. |
| Brand | Bulletstorm |
| Date of First Broadcast/Publication | 2011 / 2 |
| Business Sector | Video Games/Consoles |
| Story (original language) | <!--[if gte mso 9]><xml> Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 </xml><![endif]--><!--[if gte mso 9]><xml> </xml><![endif]--><!--[if gte mso 10]> <style> /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} </style> On Februrary 22nd, Bulletstorm hits stores for the Xbox 360, PS3, and PC. This First Person Shooter from EA, Epic, and People Can Fly takes the genre in a new direction with a fundamentally different approach to shooting. Rather than simply killing mutants and monsters with machine guns, Bulletstorm allows players to perform a series of “Skill Shots” or over-the-top combo moves that earn points for the user. The more creative the kill, the more points the gamer gets. The challenge for EA was to get gamers to understand that Bulletstorm definitely isn’t just another clichéd shooter. |
| Media Type | Web Film |
| Director | Norm Badillo |
| Executive Agency Producer | Ben Grylewicz |
| Executive Creative Director | Susan Hoffman |
| Executive Creative Director | Mark Fitzloff |
| Account Executive | Matt Kelley |
| Account Manager | Becca Milby |
| Account Director | Andrew Walenga |
| Agency Producer | Ryan Bolls |
| Agency Producer | Carl Whitehouse |
| Art Director | Craig Allen |
| Copywriter | Eric Kallman |
| Creative Director | Jason Bagley |
| Creative Director | Eric Baldwin |
| Production Company | Other Ocean Interactive |
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