| Title | Dolphin |
| Agency | MullenLowe South Africa |
| Campaign | Long line tuna fishing |
| Advertiser | WWF |
| Brand | WWF |
| Posted | October 2010 |
| Business Sector | Environmental & Animal Issues |
| Tagline | Only a tenth of the catch in long line tuna fishing is actually tuna. |
| Story | To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number. (079 499 8795) |
| Media Type | |
| Executive Creative Director | Kirk Gainsford |
| Creative Director | Alistair Morgan |
| Art Director | Cameron Watson |
| Illustrator | Ben Crossman |
| Copywriter | Natalie Rose |
| Copywriter | Simon Lotze |
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