Adot.com - "Lights"

VML Ogilvy Japan

VML Ogilvy Japan Tokyo, Japan

12684

Title	Lights
Agency	VML Ogilvy Japan
Campaign	Lights
Advertiser	Adot.com
Brand	Adot.com
Date of First Broadcast/Publication	2014 / 12
Business Sector	Human Rights
Tagline	A fresh perspective on social issues
Story	To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan created for ADOT.COM an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us but at the same time no one seems to see it. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights. This is accompanied by a haunting interpretation of the legendary music track ‘Creep’ by Radiohead.
Media Type	Cinema
Length	90 seconds
Soundtrack	Creep
More Information	adot.com
Production Company	ASD Lionheart
Creative Director	Ricardo Adolfo
Copywriter	Ricardo Adolfo
Copywriter	Joel Cruz
Copywriter	Francesca van Haverbeke
Chief Creative Officer	Ajab Samrai
Art Director	Ajab Samrai
Director	Dan Nathan
Producer	Anthony Taylor
Editing Company	Cut and Run London
Typographer	Maiya Wiester
Music	Radiohead