| Title | Scapin |
| Agency | CLM BBDO |
| Campaign | Postponed Events - Smart |
| Advertiser | Smart |
| Brand | Smart |
| Date of First Broadcast/Publication | 2007 / 9 |
| Product | Smart open doors days |
| Product (original language) | JPO Smart |
| Business Sector | Compact & Small Cars |
| Philosophy (original language) | CLM BBDO a choisi de mettre laccent sur laspect exceptionnel et incontournable des JPO. Intitulée « Les événements reportés », la mécanique de cette campagne est fondée sur lajournement dévénements culturels et sportifs fictifs en raison des JPO smart. |
| Problem (original language) | Smart souhaite marquer les esprits à loccasion de ses Journées Portes Ouvertes qui se tiennent du 20 au 24 septembre. |
| Media Type | Radio |
| Length | |
| Market | France |
| Advertising Manager | Bertrand Saugnac |
| Advertising Manager | Valérie Reinhardt |
| Advertising Manager | Martine Krebs |
| Account Manager | Marie-Pierre Benitah |
| Account Manager | Guillaume Talon |
| Account Manager | Thomas Codet |
| Account Manager | Julien Venevongsoth |
| Creative Director | Jean-Francois Sacco |
| Creative Director | Gilles Fichteberg |
| Copywriter | Julien Perrard |
| Art Director | Lucie Vallotton |
| Illustrator | Sheraff |
| Illustrator | Mathieu Méron |
| Production Company | La Maison de la Radio |