| Title | Cricket |
| Agency | BBH |
| Campaign | It All Started So Well |
| Advertiser | Alpen |
| Brand | Alpen |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Breakfast Cereals |
| Philosophy | the two TV ads show two people’s idyllic breakfast at home with their families. The sun is streaming in and everything seems right in the world. After enjoying their Alpen breakfast, they walk out the front door and that’s when things take a turn. |
| Media Type | Television |
| Length | |
| Soundtrack | ‘Daydream Believer’ by the Monkees |
| Production Company | Nice Shirt Films |
| Editorial Company | Whitehouse Post |
| Sound | 750mph |
| Advertising Manager | Sally Abbott |
| Copywriter | Martha Riley |
| Creative Director | Carl Broadhurst |
| Strategy Director | Rowenna Prest |
| Business Lead | Sian Cook |
| Account Executive | Nathan Coffey |
| Account Director | James Rice |
| Producer | Ally Mee |
| Producer | Ronae Rayson |
| Director | Liz Murphy |
| Producer | Luke Goodrum |
| Director of Photography (DOP) | Justin Brown |
| Post Production | Jon Hollis |
| Post Production | Raised by Wolves |
| Editor | Mark Burnett |
| Sound | Sam Ashwell |
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