François Baroin
Advertising Manager at Orange
Paris, France
TitlePlanet
Title (original language)Planète
Agency
Campaign Planet
Advertiser Orange
Brand Orange
PostedSeptember 2007
Product Livebox
Business Sector Telecommunications Services
Tagline More fun together
Tagline (original language) Allons plus loin ensemble
Story The first images of the film show people of all ages, from every corner of the world, all painting panels, canvases and meta sheets in dark-blue. Everyone's having fun as they all share the same task, just like a huge world party! As the spot progresses the viewer understands that they are actually all preparing a planetary "flash mob".

"People power" enables everyone to interact together and their mission is to play the world biggest joke on two unsuspecting cosmonauts floating above the planet many thousands of miles away!
Story (original language) Les premières images du film montrent des gens de tous âges et de tous pays, tous en train de peindre des panneaux, des toiles et des tôles en bleu foncé. Tout le monde prend du plaisir à partager cette même tâche, comme une grande fête mondiale. On comprend peu à peu qu'ils préparent une mobilisation éclaire.

Le pouvoir de chacun est de pouvoir interagir avec tous les autres et leur mission est de jouer la plus grande blague à deux cosmonautes ignorant tout et flottant au dessus de la planète à plusieurs milliers de kilomètres!
Philosophy This campaign presents the future vision of the internet: a new dimension enabled by the livebox "universe", a world where everything's possible, together.
Philosophy (original language) La campagne présente la future vision de l'internet: une nouvelle dimension permise par l'univers de la livebox, un monde au tout est possible, ensemble.
Media Type Television
Length
Market France
Soundtrack Keep Smilin', Keep Laughin' Be Happy
Director
Production Company
Producer
Sound Producer
Post Production
Executive Creative Director
Copywriter
Art Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Strategic Planner
Account Director
Account Director
Account Executive

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started