Emilie Alalof
Account Manager at Leg
Puteaux Cedex, France
TitleRewind (French)
Title (original language)Rembobinage
Agency
Campaign Rewind - Orange
Advertiser Orange
Brand Orange TV
Story In a city teeming with life, somewhere in India, a girl stands crying at a bus stop. A taxi driver notices shifts into reverse and begins backing his cab up. Everyone else in the road - pedestrians, motorists, bike riders, a hairdresser, a sweeper - gets drawn into the movement. With varying degrees of success, they all start going backwards, until the coach that was taking the girl's fiancé away returns to its point of departure and the two young lovers are reunited at last
Story (original language) Dans une ville grouillante de vie, quelque part en Inde, une jeune fille pleure à un arrêt de bus. Voyant sa détresse, un chauffeur de taxi passe alors la marche arrière de sa voiture et commence à reculer. Il entraîne avec lui tous les gens dans la rue (passants, automobilistes, cysclistes, coiffeur, balayeur...) qui se mettent à leur tour à revenir en arrière, avec plus ou moins d'adresse...jusqu'à ce que le car qui emportait le fiancé de notre héroïne revienne à son point de départ, et que nos deux amoureux soient à nouveau réunis.
Media Type Television
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