Title | House Hunt |
Agency | J. Walter Thompson London |
Campaign | House Hunt |
Advertiser | National Centre for Domestic Violence |
Brand | NCDV |
Date of First Broadcast/Publication | 2013 / 3 |
Business Sector | Charities, Foundations, Volunteers |
Story | The campaign uses the everyday situation of an estate agent showing a couple around their dream home, but the usual sales patter is replaced by descriptions with a violent undertone. The estate agent’s descriptions include: ‘Double-glazed so no-one will hear your screams’ and ‘be careful on these steep stairs, easy to fall down. Accidentally, of course.’ As the estate agent finishes showing the couple around the house and proceeds to lock the door, the copy ‘1 in 4 women will suffer abuse behind closed doors’ is shown on screen followed by ‘there is a way out’. The ad ends by showing how viewers can get in touch with NCDV. |
Media Type | Television |
Length | |
Production Company | Rattling Stick |
Advertising Manager | Steve Connor |
Director | Steve Cope |
Executive Creative Director | Russell Ramsey |
Art Director | Andy Smith |
Copywriter | Ryan Lawson |
Agency Producer | Anna Howard |
Account Director | Emily Medhurst |
Production Company Producer | Kate Taylor |
Editor | Tim Hardy |
Sound | Munzie Thind |