| Title | Powerful |
| Agency | J. Walter Thompson Johannesburg |
| Campaign | Powerful |
| Advertiser | Samsung |
| Brand | Samsung |
| Posted | September 2007 |
| Product | Z540 |
| Business Sector | Mobile Telephones & tablets |
| Tagline | It's not that hard to imagine. |
| Media Type | Television |
| Length | |
| Market | South Africa |
| Director | Mukunda |
| Production Company Producer | Katherine Leack-Lewis |
| Art Director | Byron Liatos |
| Creative Director | Nick Liatos |
| Director of Photography (DOP) | Timothy Pike |
| Copywriter | Shireen Singer |
| Production Company | Sub urban |
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