| Title | NBA Finals |
| Agency | Goodby Silverstein & Partners |
| Campaign | BIG |
| Advertiser | National Basketball Association |
| Brand | NBA |
| Date of First Broadcast/Publication | 2012 / 5 |
| Product | NBA Finals |
| Business Sector | Sports Teams, Sports Events |
| Tagline | BIG |
| Media Type | Television |
| Market | United States |
| Executive Creative Director | Jamie Barrett |
| Associate Creative Director | Paul Charney |
| Associate Creative Director | Stefan Copiz |
| Associate Creative Director | Nick Spahr |
| Art Director | Nick Spahr |
| Art Director | Craig Melchiano |
| Copywriter | David Burd |
| Executive Agency Producer | Tod Puckett |
| Account Director | Jason Bedecarré |
| Account Manager | Janice McManemy |
| Editing Company | eLevel Films |
| Special Effects / VFX | Brickyard VFX |
| Agency Producer | Stephanie DeNatale |
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