Title | The Girl Effect |
Agency | Wieden + Kennedy |
Campaign | The Girl Effect |
Advertiser | Nike |
Brand | Nike Foundation |
Posted | June 2008 |
Business Sector | Charities, Foundations, Volunteers |
Problem | Develop communication to amplify and reframe the issue of girls in the developing world, and create a platform for ongoing communication around the new partnership of NOVO foundation and the Nike Foundation. |
Media Type | Web Site |
More Information | www.thegirleffect.org |
Production Company | Curious Pictures |
Audio Post Production | Elias Arts |
Post Production | Joint Editorial House |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Creative Director | Tyler Whisnand |
Copywriter | Jessica Vacek |
Art Director | Julia Blackburn |