| Title | Skoda Fabia - Bigger than it looks. |
| Agency | Nord DDB STO |
| Campaign | Skoda Fabia - Bigger than it looks. |
| Advertiser | Volkswagen |
| Brand | Skoda |
| Posted | October 2007 |
| Product | Fabia |
| Business Sector | Cars |
| Tagline | Bigger than it looks. |
| Philosophy | The solution for the billboard was to create an optical illusion that made the Fabia grow along when you droe past it. The billboard is part of a larger campaign where optical illusions illustrated that Skoda Fabia is Bigger than it looks. |
| Problem | Skoda Fabia is a small car with a almost impossible large interior. Show that Skoda Fabia is bigger than it looks on a billboard. |
| Result | Even if it had with the campaign or not, Skoda Sweden ran out of Fabia cars. |
| Media Type | Billboard |
| Market | Sweden |
| Art Director | Lennart Claesson |
| Creative Director | Andreas Dahlqvist |
| Account Executive | Cattis Håkansson |
| Copywriter | Martin Lundgren |
| Account Director | Ann Ysten |
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