MTC Atheer - "Joy"

J. Walter Thompson Kuwait

J. Walter Thompson Kuwait Kuwait City, Kuwait

7011

Title	Joy
Agency	J. Walter Thompson Kuwait
Campaign	Joy
Advertiser	MTC Atheer
Brand	MTC Atheer
Posted	October 2007
Product	Corporate
Business Sector	Telecommunications Services
Story	Since the so-called liberation of Iraq began in 2003 we have been exposed to tragedies, atrocities, miseries, death of young children and women, and the suffering of innocent people. However, what the media failed to represent is the true spirit of the Iraqis and the way in which they have always managed to survive through these war stricken times. These regular people always find a reason to smile and enjoy each others company because they have come to realize that at the end of the day they only have each others support. And what better time to represent what we have never been exposed to, the true spirit of these regular people, than during Eid, when the spirit of joy and celebration is present all around. Moreover, we have chosen shots of still photography in order to mirror this notion of press photography and the mis-representation of the media.
Media Type	Television & Cinema
Length	30 seconds
Market	Bahrain, Iraq, Jordan, Kuwait, Lebanon, Saudi Arabia, United Arab Emirates
Account Director	Ghada Nasr
Agency Producer	Gilbert Nahas
Photographer	Roger Moukarzel
Copywriter	Laila Al-Gharabally
Executive Creative Director	Mazen Fayad
Agency Producer	Randa Halal
Sound Design Company	Martine Khattar
Post Production	The Talkies