| Title | Gift Shop |
| Agency | Dentsu Inc. |
| Campaign | Hotel Japan Gift Shop |
| Advertiser | Hotel Japan |
| Brand | Hotel Japan |
| Date of First Broadcast/Publication | 2015 |
| Tagline | colors, pictures, squares, |
| Philosophy | We designed colorful wrapping papers that can be utilized in multiple ways by cutting them into different sizes; business cards, leaflets, gift ribbons and even cushioning materials. Following this style, the catalog was designed and bound in a unique style. |
| Problem | The brief was to develop a design system for Hotel Japan — a small gift shop in Tokyo. |
| Result | Despite being located in a remote area and without doing any PR, the shop was spotted by high culture magazines like Monocle, and featured as “Top 100 Must Visit Places in Tokyo” in 2014. |
| Media Type | Brochure |
| Production Company | TYO Production Inc. |
| Account Supervisor | Yumi Masuda |
| Creative Director | Morihiro Harano |
| Copywriter | Haruko Tsutsui |
| Copywriter | Scott Lehman |
| Art Director | Yoshihiro Yagi |
| Agency Producer | Misato Tachibana |
| Design Company | PEN Inc |
| Design Company | Creative Power Unit |
| Graphic Designer | Taiji Kimura |
| Graphic Designer | Daisuke Hatakeyama |
| Graphic Designer | Hirono Matsunaga |
| Photographer | Takaya Sakano |
| Producer | Shunichi Takano |
| Producer | Yuta Harasawa |
| Printing Director | Shinya Tamura |
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