Center for Psychological Research, Shenyang - "Words can be Weapons"

Ogilvy China

Ogilvy China Beijing, China

13647

This ad is part of the ACT Responsible Collection

Brand: Center for Psychological Research, Shenyang
Country: China

Advertiser: Center for Psychological Research, Shenyang

Title	Words can be Weapons
Agency	Ogilvy China
Campaign	Words can be Weapons
Advertiser	Center for Psychological Research, Shenyang
Brand	Center for Psychological Research, Shenyang
Date of First Broadcast/Publication	2014 / 4
Business Sector	Government & Other Authorities
Tagline	Words are more powerful than we think
Story	Shockingly tragic acts of youth violence are on the rise in China. An even lesser known finding is that in China, childhood verbal abuse has a strong link to adolescent delinquency. The Center for Psychological Research, Shenyang and Ogilvy & Mather, Beijing have joined hands to launch a creative campaign that raises Chinese public awareness of the serious and detrimental effects of verbal abuse.
Media Type	Case Study
Length	177 seconds
More Information	wordscanbeweapons.com
Creative Director	Graham Fink
Creative Director	Juggi Ramakrishnan
Creative Director	Wilson Chow
Creative Director	Doug Schiff
Creative Director	Xingsheng Qi
Designer	Yong Xie
Designer	Xingsheng Qi
Designer	Soonguan Poh
Copywriter	GuiLin Bo
Copywriter	Juggi Ramakrishnan
Copywriter	Wilson Chow
Copywriter	Chuyu Li
Art Director	Xingsheng Qi
Art Director	Xiaodong Xiao
Art Director	Lei Fu
Art Director	Kaixin Li
Art Director	Yong Xie
Art Director	Fei Wang
Editor	Morris Ku
Technical Director	Eric Wu
Media Planner	Rita Yang
Agency Producer	Quetina Yang
Interactive Designer	Jason Lee
Interactive Designer	Didi Shao
Interactive Designer	Sisi Xing
Producer	Jing Li
Strategic Business Lead	Wim Wenders
Strategic Business Lead	Bob Wang
Production Company	Massive Music
Sound Production	kaiser Sound Studios
Worldwide Chief Creative Officer	Tham Khai Meng