| Title | Clear Cut |
| Agency | DDB Canada |
| Campaign | Earth Day Canada |
| Advertiser | Earth Day Canada |
| Brand | Earth Day Canada |
| Date of First Broadcast/Publication | 2011 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | What will it take to make you care about the environment? |
| Philosophy | Through these ads Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life. |
| Problem | Make Canadians aware of environmental conditions they may not see everyday. |
| Media Type | Newspaper |
| Creative Director | Denise Rossetto |
| Creative Director | Todd Mackie |
| Associate Creative Director | Paul Wallace |
| Associate Creative Director | Matt Antonello |
| Associate Creative Director | Paul Riss |
| Art Director | Rebecca May |
| Copywriter | Domenique Raso |
| Agency Producer | Rose-Ella Morrison |
| Account Manager | Katie Musgrave |
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