Guy Costa
Creative Director at Agência WE
São Paulo, Brazil
TitleLet's talk about your search algorithm, Depositphotos?
Agency
Campaign #SearchForEquality
Advertiser Desabafo Social
Brand Desabafo Social
Date of First Broadcast/Publication 2017 / 3
Business Sector Racial/Ethnic/Minority/Disability Awareness
Story Campaign raises awareness on racial inequality in search results
The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally
Why is it necessary to include the word "black" to find black people pictures on search results? This is what the NGO Desabafo Social (an expression that means “Get Something Off Your Chest”) is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in portuguese) addressed to the largest image banks in the world - Getty Images, Shutterstock, Depositphotos and iStock Photos. The experiment was created by WE, the biggest independent agency in Brazil. 
Media Type Web Film
Length
Client Supervisor
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
RTVC
RTVC
Motion Graphics
Motion Graphics
Sound
Social Media Manager
Social Media Manager
Social Media Manager
Executive Producer

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