Michael Lees-Rolfe
Michael Lees-Rolfe
Art Director at Ogilvy & Mather Cape Town
Cape Town, South Africa
TitleThe Cigarette that Saved Lives
Agency
Campaign The Cigarette that Saved Lives
Advertiser DNA Project
Brand DNA Project
Date of First Broadcast/Publication
Tagline DNA evidence convicts. Never disturb a crime scene
Story

The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. 

Philosophy

A controversial commercial for DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science.

Media Type Television
Director
Executive Creative Director
Art Director
Production Company
Copywriter
Producer
Post Production
Editing Company Priest Cape Town
Agency Producer

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